Providing clove seedlings in Madagascar

As part of the Vokatra Mevan'i* programme, Touton Ingredients has just financed and will nurture 2000 clove seedlings in the Eastern part of Madagascar. Once ready, the plants will be distributed to farmers in the area of Ambodimanga who will then benefit from the expert advice of the CTHT (Technical Horticultural Centre of Tamatave) for a period of 3 years. Touton is committed to this partnership as it believes that the success of such a programme is the result of shared effort, shared knowledge and shared resources.

*Touton Good Products

Context of the sector

Clove production is a key sector of Madagascar’s economy and contributes to the livelihood of many households. An estimated 30 000 producers grow cloves, mainly on the east coast of the country - more specifically in the Fenerive Eastern Region.
Given the growing demand for cloves and clove oil, sustainability of the sector can only be ensured if producers’ income is guaranteed and steady supply is secured for importers.

Clove Project Activities

The beneficiaries of the project have signed a contract with the CTHT by which they commit to maintaining the plants they will be receiving. The CTHT agronomists will make regular visits to producers to monitor the proper implementation of the project.
This gift of 2 000 clove plants will deliver the following benefits:

  • initial reforestation action,
  • rejuvenation of current clove plots,
  • professionalization of farmers through the provision of good agricultural practices (GAP) advice and coaching.

Once the plants have reached 25 cm they will be delivered to beneficiaries for replanting.

TOUTON Ingredients Vision and Mission

Touton sees this project as part of its responsible sourcing activity, which aims to benefit both Malagasy producers and Touton customers. It is part of Touton Ingredients’ sustainability approach and is in line with the group’s membership of the Sustainable Vanilla Initiative (SVI).